Marketing Qualified Leads (MQLs) are potential customers who have demonstrated a certain level of interest in your products or services and are more likely to become customers compared to other leads. MQLs are a valuable resource for your sales team
In the new weekly MQL report, we classify MQLs into three main types: Social MQLs, Email MQLs, and Level 4 MQLs. Understanding the differences between these MQL types can help your sales team to better engage with these leads and convert them into customers.
Social MQLs represent individuals who have interacted with your content on social media platforms. These interactions include reacting to your posts, leaving comments, or sharing your content with their networks. Social MQLs are valuable because they demonstrate an active interest in your content and can help expand your reach to potential customers within their networks.
To capitalize on Social MQLs:
- Review their online profiles to understand their interests and demographics.
- Engage with them through comments and direct messages to build rapport.
- Tailor your follow-up approach based on their social media activity and preferences.
Email MQLs are contacts who have demonstrated engagement with your email campaigns. They have clicked on links within your emails, indicating an interest in the content or offerings you've shared. Email MQLs are important because they show a willingness to engage with your brand and learn more about your products or services.
To make the most of Email MQLs:
- Analyze the links they clicked to understand their interests and preferences.
- Review their activity history to identify patterns in their engagement.
- Personalize your follow-up communication based on their engagement history and interests.
Level 4 MQLs
Level 4 MQLs are individuals who have taken a more significant action, such as filling out a form on your microsite to access high-value content or requesting a meeting with your sales team. These leads are especially valuable as they have shown a higher level of commitment to your brand and may be more likely to convert into customers.
To effectively follow up with Level 4 MQLs:
- Review their activity history to gain insights into their interests and preferences.
- Respond promptly to their inquiries or requests for meetings.
- Provide personalized, high-value content and offerings tailored to their needs.
By understanding the differences between Social MQLs, Email MQLs, and Level 4 MQLs in your weekly report, your sales team can better prioritize and engage with these leads. By tailoring your follow-up approach based on the specific MQL type, you can increase the likelihood of converting these leads into customers and growing your business.
Example of a Weekly MQL Report
Here is an example of a weekly MQL report. Note the three sections for each MQL type. Click on a name to explore their social media profile or their activity in your account to learn more about them, then you can determine the best action for follow-up.
Below the MQL list you will find a summary of your activity over the last two weeks and a list of the top performing content you have published during each time period.