Use your dashboard to obtain timely information that you can use to move your deals forward and accelerate your business
We are thrilled to announce the release of our latest feature update. This update brings you a new consolidated reporting dashboard. On this dashboard, you see an overview of your publishing activity, the incoming social, email and form MQLs (marketing qualified leads), and your Identified Visitors. From this dashboard, you can take steps to identify motivated buyers and purchase intent. Keep an eye on your dashboard and the Weekly Activity emails sent every Sunday. The goal is to provide you timely information that you can use to move your deals forward and accelerate your business.
Accessing the Dashboard
Your Reporting Dashboard is easily accessed through your account. Just click on the button on the upper left, to access your dashboard. You can also access your dashboard through the Reports pull-down menu.
MQLs vs. Identified Visitors
Your customers and prospects will generate activity in your reports and in the Reporting Dashboard. At the beginning, much of this activity is considered anonymous because we have previously been unable to detect who they are. Over time we gain information either directly or indirectly about their identity. Once we have at least an email address to associate with a person, we consider them to be Identified.
What’s an MQL?
An MQL is an example of a person who has identified themselves through the way they interact with your content. An MQL can be a Social MQL (collected through Likes and Comments, etc on social media), an Email MQL (collected through a click on a link inside an email campaign) or a Form MQL (collected through a gated form filled before downloading a high value content asset). These MQLs are directly linked to actions on your published content. The most qualified is the Form MQL because that is an explicit act of providing contact information in exchange for access to valuable content.
What’s an Identified Visitor?
An Identified Visitor is tracked through your Partner Page. They can come directly from the same actions that produce an MQL but they can also come through indirect activity. An Identified Visitor can be established by any other prior actions with your content that occurs on your Partner Page. The Partner Page keeps track of potential buyers and remembers them so that they can be attributed to content activity over time and through actions that would otherwise be anonymous.
How are Identified Visitors established?
For example, if you send an email campaign, the clicks on that email that go to your Partner Page will establish an Identified Visitor. This visitor is attributed directly to that email, however, they are also then attributable to future social and blog posts because we have remembered them from the original email click and now all future clicks to one of your Partner Pages will be from this Identified Visitor.
An Identified Visitor can also originate from a person who signs into your Partner Page to use more valuable features such as the ability to mark favorite content, pre-fill gated forms, keep a search history, etc.
Identified Visitors are a powerful result of the content you publish and host on your Partner Page. It is the way in which you can more broadly track and understand the behavior and interest of your prospects.
Benefits
The Reporting Dashboard adds many benefits, including…
A consolidated viewA focus on the MQLs generated from your activity
Easy direct access to actionable insights
Key Featured Stats
Items Posted - This is the total number of content items that has been selected and published - via social, blog or email - or to your microsite page, in the last 30 days and the last 6 months
Social MQLs - A social MQL (Marketing Qualified Lead) occurs when an identifiable person likes, comments or shares an item you have posted to a social media site like LinkedIn, Facebook or X. This is the total number received within the 30 day and 6 month period. You will see the four people who most recently reacted to your content in the Recent Social MQLs section and click the View button to see the full list.
Email MQLs - An email MQL comes from a click on an email campaign. You will see the most recent email MQLs and you can click the View button to see the rest and get more detailed information.
Form MQLs - A form MQL is produced when someone fills out a form associated with gated content, etc. You will see the total received and the four most recently collected MQLs in the corresponding section. Click the View button to see them all and get more detailed information about the leads.
Identified Visitors - When prospects visit your Partner Pages, whether they come from email, social media or your blog, they may be identified in a few ways. This could be through a click from email, a form-fill on gated content, or by signing in to use features on the Partner Page (such as bookmarking favorite content). The total number of identified people visiting your Partner Pages is shown in this section. Click View to see the full list.
Recent Emails, Social + Blog Posts - This is where you see stats from the last two items you emailed or the last two items you published to social media or your blog.
How to Use Your Reporting Dashboard
Start by looking at the Items Posted and Recent Emails and Social Posts sections. This is where you can see the latest activity on your latest published content.
Detailed Activity on Your Posts
Click the View button to see the detailed activity for all of the published content. From here, identified visitors will be indicated (when available). Click on the number of identified visitors to see exactly who is looking at this content.
Click into Identified Visitors and See All of the Content They Viewed
Click the View button next to Identified Visitors to see the list of identified people visiting your content. These are people that have come from clicks on your emails, registrations on your gated “Build Your List” content, “sign ins” to your page, and people otherwise previously identified by the system.
Click the email address of any visitor to get a complete view of the activity associated with this visitor.
View Your Data by Channel
Use the “Your Channels” drop-down list to filter the dashboard to the activity related to Content Channels. This is how you can isolate MQLs associated with specific vendors.
