Use Lead Activity reports to see the leads being generated from gated content and email campaigns
In the Lead Reports section of the Reports menu you will find several reports.
What are my Lead Scores?
The Lead Scores Summary report provides a chart that lets you see how leads are being scored. Leads are given a point score based on their level of engagement with your content. Click on a bar to view the contacts with that same lead score.
|Score||What it means|
|1||This contact has opened an email|
|2||This contact has clicked on at least one prior email|
|3||This contact has clicked on two or more prior emails|
|4||This contact has requested more information by filling out one of the forms on your Gated ("Build Your List") Content.|
Which Gated Content has been collecting leads?
Select Reports > Activity on Gated Content to open the Gated Content Report. This report shows the Gated ("Build Your List") Content that you have published that has also collected one or more leads.
By default, this report will only show published items that have collected leads. Items not collecting any leads will be hidden. You can change this by clicking the "Modify Report" button and removing the check on the box titled "Hide Items with 0 Leads".
Who are the leads that have been collected?
Click the "Show xx Leads" button on the Gated Content Report to display the list of leads associated with this content in the Activity by Lead report. You can view and sort these contacts, export them to a CSV file or assign them to a special Email Network for follow up.
How can I assign these contacts to a list for future follow up?
Click the "Assign to Network..." button to select an Email Network. Choose a network from the drop down list and then click the "Assign" button to assign the selected Leads to this list.
You can then use this Email Network when sending future email campaigns or export these contacts later when you are ready to work with them.
You can quickly add a new named Email Network in which to put these Leads by clicking the "Create New Network" button. Enter the name to use for this list and then click the "Quick Create" button.
How can I see what actions a Lead has taken in the past?
Click the small globe icon to the right of a contact in the Activity by Lead Report to see a list of prior items that this contact has requested.
How can I see a list of all Leads that have requested Gated Content?
Select Reports > Activity by Lead to see the Activity by Lead Report. This report will display all of the collected Leads. You can view, sort and export these contacts to a CSV file.
Click the globe icon to the right of the Lead to see what Gated Content this contact has requested.