--- title: How to view leads and where they came from description: Use Content Reports and Lead Activity reports to see the leads being generated from gated content and email campaigns --- [Skip to content](https://knowledge.contentmx.com/how-to-view-leads-and-where-they-came-from#main-content) [Contact Support](https://knowledge.contentmx.com/kb-tickets/new?hsLang=en) Open main navigation Close main navigation - [Contact Support](https://knowledge.contentmx.com/kb-tickets/new) Welcome! What can we help you learn today? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://knowledge.contentmx.com/?hsLang=en) 2. [Lead Management and Promotions](https://knowledge.contentmx.com/lead-management-and-promotions?hsLang=en) 3. [Gated Content and Promotions](https://knowledge.contentmx.com/lead-management-and-promotions?hsLang=en#gated-content-and-promotions) # How to view leads and where they came from ## Use Content Reports and Lead Activity reports to see the leads being generated from gated content and email campaigns In the **Content Reports** and **Lead Reports** section of the **Reports** menu you will find several reports for tracking your Leads: ![Screenshot 2023-06-16 at 10.07.59 AM](https://knowledge.contentmx.com/hs-fs/hubfs/Screenshot%202023-06-16%20at%2010.07.59%20AM.png?width=222&height=427&name=Screenshot%202023-06-16%20at%2010.07.59%20AM.png) ### What are my Lead Scores? The **Lead Scores Summary** report provides a chart that lets you see how leads are being scored.  Leads are given a point score based on their level of engagement with your content. Click on a bar to view the contacts with that same lead score. | **Score** | **What it means** | | --- | --- | | 1 | This contact has opened an email | | 2 | This contact has clicked on at least one prior email | | 3 | This contact has clicked on two or more prior emails | | 4 | This contact has requested more information by filling out one of the forms on your Gated ("Build Your List") Content. | ### Which Gated Content has been collecting leads? Select **Reports** \> **Activity on Gated Content** to open the **Gated Content Report**. This report shows the Gated ("Build Your List") Content that you have published that has also collected one or more leads.   **Note:** You can hide published items that have not collected any leads by clicking the **"Modify Report"** button checking on the box titled **"Hide Items with 0 Leads"**.   ![Screen Shot 2021-05-06 at 2.55.18 PM](https://knowledge.contentmx.com/hs-fs/hubfs/Screen%20Shot%202021-05-06%20at%202.55.18%20PM.png?width=688&height=432&name=Screen%20Shot%202021-05-06%20at%202.55.18%20PM.png) ### Who are the leads that have been collected? Click the blue **"Show Leads"** button on the Gated Content Report to display the list of leads associated with this content in the **Activity by Lead** report. You can view and sort these contacts, export them to a CSV file, or assign them to a special Email Network for follow-up.![Screen Shot 2021-05-06 at 12.47.54 PM](https://knowledge.contentmx.com/hs-fs/hubfs/Screen%20Shot%202021-05-06%20at%2012.47.54%20PM.png?width=688&name=Screen%20Shot%202021-05-06%20at%2012.47.54%20PM.png) #### How can I assign these contacts to a list for future follow-up? Click the **"Assign to List..."** button to select an Email List. Choose a list from the drop-down menu and then click the **"Assign"** button to assign the selected Leads to this list. ![Screen Shot 2021-05-06 at 5.53.02 PM](https://knowledge.contentmx.com/hs-fs/hubfs/Screen%20Shot%202021-05-06%20at%205.53.02%20PM.png?width=468&name=Screen%20Shot%202021-05-06%20at%205.53.02%20PM.png) You can then use this Email List when sending future email campaigns or export these contacts later when you are ready to work with them. You can quickly add a new named Email List in which to put these Leads by clicking the **"Create New List"** button. Enter the name to use for this list and then click the **"Quick Create"** button. ![Screenshot 2023-06-16 at 10.13.42 AM](https://knowledge.contentmx.com/hs-fs/hubfs/Screenshot%202023-06-16%20at%2010.13.42%20AM.png?width=398&height=97&name=Screenshot%202023-06-16%20at%2010.13.42%20AM.png) ### How can I see what actions a Lead has taken in the past? Click the small globe icon to the right of a contact in the **Activity by Lead Report** to see a list of prior items that this contact has requested. ![Screen Shot 2021-05-06 at 2.52.39 PM](https://knowledge.contentmx.com/hs-fs/hubfs/Screen%20Shot%202021-05-06%20at%202.52.39%20PM.png?width=688&height=279&name=Screen%20Shot%202021-05-06%20at%202.52.39%20PM.png) ### How can I see a list of all Leads that have requested Gated Content? Select **Reports** \> **Lead Score Summary** to see the **Lead Score Summary Report.** This report will display a graph chart of all the collected Leads. Then, click on each bar in the graph to view the Leads with that specific Lead Level Score. To view Leads who have requested Gated Content, click on the Level 4 bar graph (Captured Through a Form). You can view, sort, and export these contacts to a CSV file. ![Screen Shot 2021-05-06 at 6.15.18 PM](https://knowledge.contentmx.com/hs-fs/hubfs/Screen%20Shot%202021-05-06%20at%206.15.18%20PM.png?width=52&name=Screen%20Shot%202021-05-06%20at%206.15.18%20PM.png)Click the globe icon to the right of the Lead to see what Gated Content this contact has requested. - [Getting Started](https://knowledge.contentmx.com/getting-started?hsLang=en#main-content) - [Featured](https://knowledge.contentmx.com/getting-started?hsLang=en#featured) - [Account Management](https://knowledge.contentmx.com/getting-started?hsLang=en#account-management) - [Channels and Content](https://knowledge.contentmx.com/getting-started?hsLang=en#channels-and-content) - [Webinar Series and Quick Tip Videos](https://knowledge.contentmx.com/webinar-series-and-quick-tip-videos?hsLang=en#main-content) - [Getting Started Videos](https://knowledge.contentmx.com/webinar-series-and-quick-tip-videos?hsLang=en#getting-started-videos) - [Quick Tip Videos](https://knowledge.contentmx.com/webinar-series-and-quick-tip-videos?hsLang=en#quick-tip-videos) - [powered by PartnerOn](https://knowledge.contentmx.com/webinar-series-and-quick-tip-videos?hsLang=en#powered-by-partneron) - [Paths to Success](https://knowledge.contentmx.com/webinar-series-and-quick-tip-videos?hsLang=en#paths-to-success) - [Sharing to Social Media](https://knowledge.contentmx.com/sharing-to-social-media?hsLang=en#main-content) - [Social Media How-Tos](https://knowledge.contentmx.com/sharing-to-social-media?hsLang=en#social-media-how-tos) - [Social Media FAQs](https://knowledge.contentmx.com/sharing-to-social-media?hsLang=en#social-media-faqs) - [Sharing to your Blog or Website](https://knowledge.contentmx.com/sharing-to-your-blog-or-website?hsLang=en#main-content) - [Microsite](https://knowledge.contentmx.com/sharing-to-your-blog-or-website?hsLang=en#microsite) - [WordPress](https://knowledge.contentmx.com/sharing-to-your-blog-or-website?hsLang=en#wordpress) - [Sending Emails](https://knowledge.contentmx.com/sending-emails?hsLang=en#main-content) - [Getting Started with Email](https://knowledge.contentmx.com/sending-emails?hsLang=en#getting-started-with-email) - [Email Network Connections](https://knowledge.contentmx.com/sending-emails?hsLang=en#email-network-connections) - [Customizing your Emails](https://knowledge.contentmx.com/sending-emails?hsLang=en#customizing-your-emails) - [Email FAQs and Troubleshooting](https://knowledge.contentmx.com/sending-emails?hsLang=en#email-faqs-and-troubleshooting) - [Lead Management and Promotions](https://knowledge.contentmx.com/lead-management-and-promotions?hsLang=en#main-content) - [Manage Leads and Opportunities](https://knowledge.contentmx.com/lead-management-and-promotions?hsLang=en#manage-leads-and-opportunities) - [CRM Integrations](https://knowledge.contentmx.com/lead-management-and-promotions?hsLang=en#crm-integrations) - [Gated Content and Promotions](https://knowledge.contentmx.com/lead-management-and-promotions?hsLang=en#gated-content-and-promotions) - [Buy Signal](https://knowledge.contentmx.com/lead-management-and-promotions?hsLang=en#buy-signal) - [Leads and Purchase Intent](https://knowledge.contentmx.com/leads-and-purchase-intent?hsLang=en) - [Contact Support](https://knowledge.contentmx.com/contact-support?hsLang=en) - [Sharing your Content](https://knowledge.contentmx.com/sharing-your-content?hsLang=en#main-content) - [Social Media Tips](https://knowledge.contentmx.com/sharing-your-content?hsLang=en#social-media-tips) [![Chill listening crop-3](https://knowledge.contentmx.com/hs-fs/hubfs/contentmx_logo_transparent_trace-3.png?width=154&height=24&name=contentmx_logo_transparent_trace-3.png "Chill listening crop-3")](https://www.contentmx.com) Knowledge Base Copyright © 2026, Powered by ContentMX