Learn how ContentMX manages false clicks from email security servers & spam bots
In order to combat email phishing scams, individuals and businesses enable spam bot scanners to click on potentially unsafe links on their behalf. While this is intended as a helpful security measure, it means that you can sometimes receive false clicks in your email activity report. It can be hard to distinguish whether it was a bot or an interested lead who clicked into your email campaign.
At ContentMX, we use various techniques to identify likely bot clicks. We can then identify the email address that clicked this link as a spam bot, and delete clicks that are associated with this email address.